Turning brand strategy into spaces people remember.
Mall seasons, tourism activations, trade show stands and brand pavilions across the Gulf, from first concept to the day the doors open.
- Status
- Available · freelance + full-time
- Role
- Design Director
- Company
- Pico International
- Base
- Dubai, UAE
- Experience
- 20+ years
- Mode
- Brief → concept → build
- Objective
- Make brands walkable
Venues and clients
From the portfolioSelected work
A-01 · CASE FILEEid Decor
Gold laser-cut lotus, pavilion and arch pieces for Eid, each lit from within and set into the mall's themed courts.
Open file → 10 images
A-02 · CASE FILESummer Events and Activations
A multi-zone mall stand covering AlUla, Aseer, the Red Sea and an esports corner, with a bubbling aquarium wall and a branded welcome counter.
Open file → 12 images
A-03 · CASE FILEExperience Abu Dhabi Roadshow
A summer set with a race-car simulator, submarine, surf wave and Summer Pass doors, followed by a winter set built around Al Ain Oasis.
Open file → 7 images
A-04 · CASE FILEEid Al Adha Gaming
VERSUS 2.0, a steel-and-mesh gaming pavilion with neon edges, a giant controller, arcade cabinets and a racing seat.
Open file → 8 images
A-05 · CASE FILEAstroLab 2.0
A space-themed learning stand with orbit rings overhead, a galaxy floor, rocket and astronaut props, and hands-on workshops.
Open file → 2 images
A-06 · CASE FILEFestive Decor
A pastel gingerbread house guarded by two nutcrackers, with a wavy floor, picket-fence seating and a Santa throne.
Open file → 5 images
A-07 · CASE FILEChinese New Year
A pagoda-style gate under a giant cherry-blossom tree, hung with wish tags, gold coins, lanterns and Chinese knots.
Open file → 3 images
A-08 · CASE FILEYouTube Activation
A red rounded-rectangle play-button structure with a video wall, a counter and a wood-floor stage.
Open file → 1 image
A-09 · CASE FILEEpson Roadshow
A shipping container opened into a home-cinema stand, with a stadium mural, projector screen, recliners and football bean bags.
Open file → 7 images- A-01Eid DecorIbn Battuta Mall→
- A-02Summer Events and ActivationsSaudi Tourism Authority→
- A-03Experience Abu Dhabi RoadshowAbu Dhabi tourism→
- A-04Eid Al Adha GamingIbn Battuta Mall→
- A-05AstroLab 2.0Ibn Battuta Mall→
- A-06Festive DecorCircle Mall→
- A-07Chinese New YearDubai Marina Mall→
- A-08YouTube ActivationVIDXB→
- A-09Epson RoadshowPop-up container→
Archive
All on Behance ↗- B-01Eid Art Installation ConceptNakheel Mall↗
- B-02Dubai Lights 2023-24Dubai↗
- B-03Logicom StandGITEX 2022↗
- B-04Mubadala Tennis Village 2025Mubadala↗
- B-05SEF 2023Sharjah Entrepreneurship Festival↗
- B-06Ramadan DecorIbn Battuta Mall↗
- B-07Eid Al Etihad 2025Ibn Battuta Mall↗
- B-08Summer Sides Winter ActivationSaudi Tourism Authority · Qatar Arab Cup↗
- B-09MDLBEAST RoadshowDubai↗
Method
Through discipline and designOne director from the first sketch to the final install.
Art direction
Concept, theme and visual language for events, seasons and campaigns.
Spatial design
Stands and installations planned as real spaces, with circulation, scale and materials resolved early.
3D modelling
Detailed visuals that let clients walk through an idea and approve it before anything is built.
Delivery
Photographed on site, in real malls and venues, with the finished build matching the render.
Telemetry
Behance, Oct 2026Contact
Channel openI'm open to freelance projects and full-time roles. The quickest way to reach me is a message on Behance.
Eid Decor
Gold laser-cut lotus, pavilion and arch pieces for Eid, each lit from within and set into the mall's themed courts.
- Venue
- Ibn Battuta Mall
- Type
- Seasonal installation
- Images
- 10
A-02Summer Events and ActivationsOpen →
Summer Events and Activations
A multi-zone mall stand covering AlUla, Aseer, the Red Sea and an esports corner, with a bubbling aquarium wall and a branded welcome counter.
Behance ↗- Venue
- Saudi Tourism Authority
- Type
- Tourism activation
- Images
- 12
A-03Experience Abu Dhabi RoadshowOpen →
Experience Abu Dhabi Roadshow
A summer set with a race-car simulator, submarine, surf wave and Summer Pass doors, followed by a winter set built around Al Ain Oasis.
- Venue
- Abu Dhabi tourism
- Type
- Tourism roadshow
- Images
- 7
A-04Eid Al Adha GamingOpen →
Eid Al Adha Gaming
VERSUS 2.0, a steel-and-mesh gaming pavilion with neon edges, a giant controller, arcade cabinets and a racing seat.
Behance ↗- Venue
- Ibn Battuta Mall
- Type
- Gaming pavilion
- Images
- 8
A-05AstroLab 2.0Open →
AstroLab 2.0
A space-themed learning stand with orbit rings overhead, a galaxy floor, rocket and astronaut props, and hands-on workshops.
Behance ↗- Venue
- Ibn Battuta Mall
- Type
- Kids learning stand
- Images
- 2
A-06Festive DecorOpen →
Festive Decor
A pastel gingerbread house guarded by two nutcrackers, with a wavy floor, picket-fence seating and a Santa throne.
- Venue
- Circle Mall
- Type
- Festive installation
- Images
- 5
A-07Chinese New YearOpen →
Chinese New Year
A pagoda-style gate under a giant cherry-blossom tree, hung with wish tags, gold coins, lanterns and Chinese knots.
- Venue
- Dubai Marina Mall
- Type
- Seasonal installation
- Images
- 3
A-08YouTube ActivationOpen →
YouTube Activation
A red rounded-rectangle play-button structure with a video wall, a counter and a wood-floor stage.
- Venue
- VIDXB
- Type
- Brand activation
- Images
- 1
A-09Epson RoadshowOpen →
Epson Roadshow
A shipping container opened into a home-cinema stand, with a stadium mural, projector screen, recliners and football bean bags.
- Venue
- Pop-up container
- Type
- Roadshow stand
- Images
- 7
A-01Eid DecorOpen →